Proto-Personas (Week 20)

Marcus

 Businessman_Vector_Character_Preview_Big

Behaviors

– Reads online articles during his free time

– Does not have patience looking after pets

– Reading and driving are his hobbies

– Like to make decision

-Have the habit of forgetting the placement of his mobile phone

 

 

 

 

 

Demographic

– Male

– 29 years old

– Married

– Government sector

– Born in America

Needs/ Goals

– Wants to live a luxurious life

– Get promoted

 

 

 

 

 

 

Zenn

muscle-man4x

Behaviors

– Likes taking selfies

– Often flex his muscles and look himself into the mirror

– Enjoy outdoor sports

– Very strict with his diet

– Extremely high ego

 

 

Demographic

– 36 years old

– Male

– Single

– Fitness Trainer

 

Needs/ Goals

– Wants the best for himself

– Become stronger everyday

– Self-motivation is high on his priority

 

Heather

5398106-business-lady-in-red

Behaviors

– Enjoys travelling overseas

– Hates doing house chores

– Active on social media

– Independent

– Watch Korean dramas

– Hobbies- Karaoke

-Favorite color Red
-Careless and forgetful

Demographic

– 19 years old

– Female

– Has a boyfriend

– Part Time sales promoter

 

Needs/ Goals

– Be the center of attention

– Get married and have kids

– Become famous

– Plenty of money to spend

 

 

Bonjos Niijaru

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Behaviors

-Supports Manchester United

-Appreciates performing arts

-Social smoker and drinker

-Searching for profitable business to make investment

-Food lover

Demographics

-Male

-56 years old

-Married with 3 kids

– Executive Chef at La Veranda

Needs/Goals

-Meet his idol Gordon Ramsay

-Become famous chef

 

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