Shipbuilding (Week 22)

Phase I

After reviewing the shipbuilding video by MeyerTurku, it is evident that a lot of hard work has to be put into the construction of a cruise ship. Featured in the video, the ship was built using a modular system. Building the ship using modular system has its pros and cons.

Pros: It is fast. It is possible to outsource part of the work to other companies (Cheaper, if there is outsource, competition will bring the price down). Enable cradle to cradle framework (Once the ship end its service life, parts that are still functional can be reused in other ships)

Cons: Modular systems tend to lack  customization once the ship is built. During maintenance, when maintaining certain parts of the structure, how would it affect other parts of the ship?

Now consumers generally prefer companies that have sustainability integrated into their businesses, they are more willing to pay more for greener technology.

Phase II


  • Cradle to cradle (Design consideration from birth to end of service)
  • Using renewable resources. (Oil is projected to be fully depleted by the year 2050 and gas to be fully depleted around 2065) As the design concept is a future cruise ship in 2050, using oil to move the ship would not that sustainable anymore. Renewable energy such as wind energy, solar energy and even using biomass to produce energy.

Resource Efficiency: 

  • One such example would be have heat recovery system that can reuse heat exhaust from motors. (Evaporating cooler)
  • Using non-rotating parts, this will greatly increase the energy efficiency of the motor. (Example, magnetic fridge)

Green technology 

  • Using better insulation to reduce energy lost to the surrounding.
  • Using a treadmill or other gym equipment to produce some power.

Phase III

Another point I would like to add in is: Connectivity.

While taking the train from Helsinki to Turku, there is WiFi connection throughout the ride (I used that WiFi to update this thoughts) My team was thinking whether can we bring the connectivity into the cruise ship. One of the solution would be via Project Loon, aka google balloon project. Project Loon link below. Having a perpetual connection to the Internet on board a cruise ship would be a game changing experience, especially if this is set up using satellites or by utilizing Project Loon.


Click to access world%20fossil%20reserves.pdf

Tech industry developments for cruise ships (Week 21)

Part 1: Future Cruise Enhancements

Cruise ships could receive a whole plethora of enhancements as a by-product of the exponential rate of technological advancement. The Internet of Things (IoT) is a current hot topic in the world of technology and its potential impact on cruise ships is huge.

Cruise ships in the current day and age come equipped with many amenities, both basic as well as highly sophisticated. The IoT could vastly improve these by making the amenities “smart”. They will be able to track individual user needs, and through rigorous data analysis and data mining, the technology at play will be able to adapt to each individual user’s needs. While this may be seen as a breach of privacy or a step towards a highly monitored world, one must understand that IT security must advance at the same pace as well.

Augmented Reality (AR)  is another area in which cruise ships could benefit from. AR is able to trick the mind into thinking an object being looked at is three-dimensional when in actual fact it is two-dimensional. Through a clever use of perspectives and environmental awareness, a 3D image is created. This could have a potential use of being able to cure sea sickness temporarily by tricking the mind and body into believing that the person is stationary. Sea sickness is caused by a mismatch of signals being processed by the brain. Your vision tells you that you are stationary but the fluid in your inner ears tell you that you are moving, and this can cause a person to feel nauseous. If AR can be utilised in such a way to reverse this effect, perhaps cruise ships could reach out to a wider audience and increase revenue as well as comfort for the said people.

Part 2: Other Interesting Technologies

  • AR headsets
    • AR headsets could be used to counter sea sickness
    • Could be used for pure entertainment purposes
  • Robotic Manufacturing
    • Efficient assembly of repetitive components (prefabricated components etc)
    • Minimization in human error with machine precision.
  • Turbocharging
    • Well-known technology used to save fuel for ship propulsion engines
    • Utilizes exhaust gases to create higher power outputs at lower engine speeds
  • Cruise-wide delivery network
    • A fully automatic delivery network throughout a cruise ship which allows for food to be delivered to any part of the ship to a user as per their request
  • Smart social hub
    • The social hub would be an area where people are welcome to socialize and get to know one another better
    • It is a very open area with different sections for smoking and drinking
    • The smart aspect comes in when the hub is able to adjust its ambiance depending on the behavior of the guests
    • By installing various motion sensors and cameras, a sophisticated algorithm could decipher behavioral patterns of the guests
    • If guests are feeling uneasy, adjust the lighting or music being played in the background
    • This will create a very seamless and adaptable environment for guests and would prove to be a wonderful experience for all

The AR headsets could benefit Bonjos Niijaru and Heather as they could watch their favorite shows or support their favorite teams while perhaps being able to imagine themselves actually being in the show.

For people like Zenn, the social hub is one area he can make use of to expand his social network.

Part 3: Walk away

Zenn, sporting a tight-fitting shirt, strutted into the social hub as he was sick and tired of hanging around outside wasting his life away. Rumor had it that the social hub was the most hip and happening place to be. He was missing out.

The moment he walked in, eyes shot straight at him. A smile slowly took shape on his face as he eyeballed every person in sight, passing off his silent judgement and approval of every individual. He spotted a person surprisingly not looking at him. A middle aged man with slick-backed jet black hair and adorning a rather gruff demeanor. Did he think he was greater than Zenn?

The man was engaged in deep conversation with two other middle-aged men, but Zenn decided to interrupt.

“Hey I don’t see you lookin,” Zenn blurted.

The man shot a dirty glance at Zenn and while holding his slim glass of champagne, gave Zenn a frown and shake of the head in disapproval.

“Lookin’ at what?” the man questioned with a menacing tone.

The smart social hub detected a disturbance in the mood of the area. It promptly ran the numbers and cracked at its algorithm and eventually brightened the lights slightly and slowed down the pace of the background music.

Zenn was about to heat up but he promptly calmed down and said, “Nothin’ I’m just out of it.”

“Yeah right. You don’t deserve a single glance from any poor soul,” the man beckoned.

Zenn began to get irritated One part of him wanted him to fight, the other wanted him to walk away. The hub again adjusted. It sent a robotic waiter to Zenn to strike up a conversation with him. Zenn was taken aback and was wondering what was going on. He knew the waiters were impenetrable, nobody could get past them. So the more angelic part of him took over and he told himself he should walk away.

And so he did.

Proto-Personas (Week 20)




– Reads online articles during his free time

– Does not have patience looking after pets

– Reading and driving are his hobbies

– Like to make decision

-Have the habit of forgetting the placement of his mobile phone







– Male

– 29 years old

– Married

– Government sector

– Born in America

Needs/ Goals

– Wants to live a luxurious life

– Get promoted










– Likes taking selfies

– Often flex his muscles and look himself into the mirror

– Enjoy outdoor sports

– Very strict with his diet

– Extremely high ego




– 36 years old

– Male

– Single

– Fitness Trainer


Needs/ Goals

– Wants the best for himself

– Become stronger everyday

– Self-motivation is high on his priority





– Enjoys travelling overseas

– Hates doing house chores

– Active on social media

– Independent

– Watch Korean dramas

– Hobbies- Karaoke

-Favorite color Red
-Careless and forgetful


– 19 years old

– Female

– Has a boyfriend

– Part Time sales promoter


Needs/ Goals

– Be the center of attention

– Get married and have kids

– Become famous

– Plenty of money to spend



Bonjos Niijaru



-Supports Manchester United

-Appreciates performing arts

-Social smoker and drinker

-Searching for profitable business to make investment

-Food lover



-56 years old

-Married with 3 kids

– Executive Chef at La Veranda


-Meet his idol Gordon Ramsay

-Become famous chef


PEST Analysis (Week 19)

Here is our Political, Economic, Socio-Cultural, and Technological (PEST) Analysis of the Caribbean Cruise Business. We carried out some research on the current situation in Finland as well as around the Caribbean region.

Caribbean cruises offer trips all across the Americas, Europe as well as South Asia. For the sake of having a more targeted and focused PEST analysis, we decided to analyse the situation in Finland and the Caribbean, as mentioned previously.

PEST Analysis


Introduction of Members (Week 18)


Yvonne Chia, Diploma in Business Information Technology

Hello, I am a year 3 student from Singapore Polytechnic currently pursuing the course of Diploma in Business Information Technology. I am passionate in designing. I set high standards for myself as I take pride in my work. I strongly believe that hard work, perseverance and determination is the key to success.  Although my educational choices have evolved around academic subjects, I have also found enjoyment and creativity in visual art.

Tio Zhi Kai, Diploma in Chemical Engineering

Hello, I am Zhikai from Singapore Polytechnic. I am 18 year old, currently studying chemical engineering with CDIO framework. I strongly believe in learning agility, in current dynamic world, technology changes really fast and we got to keep learning to catch up with the latest technology. I really like how CDIO framework force me to think, innovate and most importantly, take responsible for my own learning. Currently, I am under Singapore Polytechnic Outstanding Talent(SPOT) program and executive committee of SPOT club. I had done a CDIO project on Bio-ethanol purification where my team and I tried to increase the yield and purity of ethanol distillation by adding a membrane.   I like to gym and run. I used to play volleyball and badminton.  This will be my first time going to Europe!! I am very excited for the trip!! Also, I look forward to meeting friends from all around the world. Hope to see you guys soon!!

Bruce Leong, Diploma in Civil Engineering with Business

Greeting, I am Bruce, a second year Civil Engineering student from Singapore Polytechnic. Before undertaking my current course of study, I used to study design at the School of the Arts, Singapore, where I acquired many of my design thinking and ideology. I believe in achieving maximum efficiency in whatever we do, being able to do more with less, which allows us to do what many would perceive as unthinkable and impossible. My main interests lies in the field of buildings and the design of the its spaces within and out. I hope to be able to meet my fellow participants and get to know and share with you guys more.

Ajay Pillay, Diploma in Electrical and Electronic Engineering

Hey there, my name is Ajay and I’m currently in Year 3, studying the Diploma in Electrical and Electronic Engineering. Engineering is a passion and interest of mine, and I believe that it is one of the most crucial frontiers for the future of the world as we know it. I also love engaging and interacting with people across all walks of life and am able to work with anybody at all. I look forward to the CDIO Academy 2016 and hope to make the most out of it. I am also part of Singapore Polytechnic Ambassadors as the Treasurer and part of the Logistics Department. Apart from school-related affairs, I enjoy programming and reading a whole variety of topics.

Aarynjeet Singh Travis, Diploma in Mechatronics & Robotics

Hi, my name is Travis; I am currently pursuing the course of Mechatronics and Robotics in my third year at Singapore Polytechnic.  Since I was young, engineering has sparked an interest in me, from playing with LEGO’s to building working mechanical robots. It is my opinion that Engineering is a very important field of work as Engineering allows us to innovate and develop new technologies in almost every aspect, medical, space, military and etc. As a person I am able to work with majority of people and I enjoy sharing my experiences and ideas with others. I really am excited for the upcoming CDIO trip and I hope I am able to put my 100% effort and resources to benefit my visit there. Other than my passion in Engineering, I am a football player for a club in Singapore, GALAXY FC and I enjoy playing console games in my free time.


Sustainable Vacations:

Leisure Business:

High Technology:

Green engineering and sustainability in ship building:

Click to access 48365856.pdf